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Optimizing Portfolio

Expanding International Distribution

Enhancing DTC Channels

Strengthening Strategic Positioning

Reducing Costs Across the Portfolio

KEY INITIATIVES

Continue to increase revenue by exiting under-performing, low-growth

brands, by driving growth in higher-margin lifestyle brands and channels,

and by capitalizing on new marketing opportunities

PEI has significant brand equity abroad and we are focused on driving

international growth through direct investments in North America,

Europe, and other key emerging markets

We are accelerating future growth by optimizing existing Perry Ellis and

Original Penguin stores and improving the e-commerce websites of

other key lifestyle brands to capture greater market share

We are focused on increasing our menswear offerings and elevating

our presence within this demographic by increasing our wholesale, retail

and licensing efforts of our core brands

We continue to drive efficiencies and generate cost savings through

process enhancements, inventory management and sourcing

Oscar Feldenkreis

Vice Chairman of the Board,

President and Chief Operating Officer

We are enhancing our focus on

core brands Perry Ellis and Original

Penguin, and are taking action to

position PEI for improved operational

and financial performance in the

near- and long-term.

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