Our Story

A leader in fashion, Laundry by Shelli Segal has been setting trends and inspiring women for more than 25 years. Laundry balances just the right blend of red carpet glamour and West Coast chic that is iconic and universal in its appeal.

Always feminine and vibrantly colorful, the brand is known for its unique use of embellishments and signature prints. The result is a distinctive collection with a contemporary aesthetic crafted to fit the lifestyle and sensibility of a modern woman who is stylish, smart, sexy and not afraid to make an entrance.